About Us
With the advent of digital, marketing strategies have morphed to fit in with the way people live their lives, which is primarily centered on technology. This has reinvented the way that we communicate with our audiences as it’s probable that an increasing proportion of any target market are using digital technologies to research, understand and even purchase the products and services that meet their needs.
At DAL Marketing & Consultancy, we believe in three important elements that produce highly effective marketing - Digital, Analytics and Lifecycle (DAL). Combining a strong acquisition strategy with customer lifecycle marketing, it forms a complete digital marketing offering that meets all the needs of the customer. Using analytical data, we can determine when and where to deliver certain types of content to specific audiences and why.
B2B or B2C, regardless of your industry, we aspire to help develop customized, end-to-end user journeys for SMEs using a fully integrated model of modern marketing that combines digital marketing, data analytics and its customer lifecycle journeys.
What We Do
Every marketing plan begins with a well-defined strategy. We start by listening to your business goals and aspirations. Understanding your needs and having the ever-evolving knowledge of today’s marketing tactics & trends, we can help draw a SMART marketing plan which turns into an end-to-end project operation.
User Experience
Optimizing registration paths to clearly guide users through web properties and pages.
SEO
We can help you develop SEO audits and online competitor analysis to determine your website positioning within the industry and recommend detailed SEO improvements for top SER.
Online Paid Advertising
PPC and re-marketing that is closely align with the buyer’s persona, their needs, locations or behavior.
Social Media
Creating your social media assets and interactive social engagement space for your product
Email Marketing and Automation Programs
We cover content writing, database segmentation, HTML email template developments, campaign execution and automation program building.
Data Management
Database management is key to understanding your audience, their interaction with your product that allows us to build relevant content marketing to be distributed at the right time.
Lead Capture
Turning web audience to prospects using sophisticated tools that can be built on the site and integrate with your mailing systems.
Business Intelligence & Analytics
Reports that provide stakeholders insights into website activities, data and marketing campaigns that delivers the ROI.
Get in touch
Contact us today to find out how we can help you attract the right online audience, capitalize on your digital presence and ultimately convert leads into profitable customers